Solved:
Answered by AI, Verified by Human Experts
You've owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn't changed. Which two actions should you take
You've owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn't changed. Which two actions should you take
The two actions you should take are Providepersonalizedexperiences that meet shopper expectations online in-store, Uncover needs to meet requirements of curious, impatient consumers. So, correct options are A and C.Based on the shifting shopping behavior and the need to adapt to meet shopper expectations, the tworecommendedactions would be:a) Provide personalizedexperiencesthat meet shopper expectations online or in-store: With shoppers buying less each time, it becomes essential to focus on enhancing the shopping experience. Offering personalized experiences can help build stronger connections with customers and increase their satisfaction.This can be achieved through strategies such as personalized product recommendations, tailoredpromotions, and responsive customer service. By understanding and addressing individual shopper preferences, the business can improve customer loyalty and encourage repeat purchases.c) Uncover the needs to meet the requirements of curious and impatient consumers: To adapt to changing shopping behavior, it is crucial to understand the needs andexpectationsof the target audience. Curious and impatient consumers may have specific demands related to convenience, speed, and product information.Conducting market research, gathering customerfeedback, and analyzing consumer trends can help identify these needs and tailor the business's offerings accordingly. This may involve optimizing the website for easy navigation, providing detailed product descriptions, offering fast and reliable shipping options, and implementing hassle-free return policies.By taking these actions, the business can stay responsive to changing shopping behavior and strive to meet evolving customer expectations, ultimately improving customersatisfaction, engagement, and sales. Continuously monitoring and adapting strategies based on customer feedback and market trends will help maintain the business's competitiveness in the dynamic retail landscape.So, correct options are A and C.To learn more aboutmarketing strategyclick on,brainly.com/question/31788452#SPJ4Complete question is:You've owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn't changed. Which two actions should you takea) Provide personalized experiences that meet shopper expectations online or in-store.b) Boost profitability, traffic, customer base, and sales with Shopping ads.c) Uncover the needs to meet the requirements of curious and impatient consumers.d) Continue with your current marketing strategy, as shopping behavior changes regularly and will balance out....