Final answer:Firms opt for internal social media platforms to improve communication, collaboration, and engagement among employees while fostering a sense of community. These platforms also serve as repositories of organizational knowledge.Explanation:Some firms are opting for internal social media platforms because it allows for improved communication and collaboration among employees. These platforms provide a space for employees to share information, ideas, and updates in real-time, regardless of their physical location. Additionally, internal social media platforms can help foster a sense of community and engagement within the organization.For example, an internal social media platform may have features such as newsfeeds, discussion forums, and messaging functionalities that enable employees to stay informed, ask questions, and connect with one another. This can lead to increased productivity, knowledge sharing, and innovation within the firm.Furthermore, internal social media platforms can also serve as a repository of organizational knowledge. By documenting and archiving conversations and discussions, these platforms can capture valuable insights and information that can be accessed and referred to by employees in the future....

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