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Final answer:Heuristicsare mental shortcuts or 'rules of thumb' we use to make judgments and solve problems more efficiently. They save time and energy but are not always the most effective method for making rational decisions. Another type of heuristic, the substitution heuristic, involves replacing difficult problems with easier ones.Explanation:To solve a problem, we often make use of a simple thinking strategy that allows us to make judgments and solve problems efficiently by following a heuristic. A heuristic, according toTversky&Kahneman(1974), is a general problem-solving framework that we can also think of as a mental shortcut.While distinct to analgorithmthat must be followed exactly to yield a correct result, a heuristic like a 'rule of thumb' can save time and energy when making a decision. However, despite its time-saving characteristics, a heuristic is not always the most effective method for making a rational decision.Another type of heuristic is the 'substitution heuristic'. This describes our tendency to replace a difficult question or problem with an easier one. But while this often leads to a sense of satisfaction or 'cognitive ease'in thinking we've solved a problem, it can often result in an incorrect or inappropriate response.Learn more aboutHeuristichere:brainly.com/question/14718604#SPJ11...