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The external blank______ environment that influences consumer behavior includes the consumer's family, reference groups, and culture.
The external blank______ environment that influences consumer behavior includes the consumer's family, reference groups, and culture.
Final Answer:The externalsocial environmentthat influences consumer behavior includes the consumer's family, reference groups, and culture.Explanation:Consumer behavior is significantly influenced by external factors, including the social environment. This encompasses various aspects such as the consumer's family dynamics, interactions with reference groups, and the broader cultural context in which they reside. Family plays a central role in shaping consumer preferences, attitudes, and purchasing decisions through socialization processes and shared values. Reference groups, comprising peers, friends, and social networks, also exert influence by providing social norms, opinions, and recommendations that impact consumer choices.Moreover, culture significantly shapes consumer behavior by defining societal norms, values, and beliefs that influence consumption patterns and preferences. Cultural factors such as language, customs, traditions, and symbols contribute to the formation of consumer identity and influence product perceptions and brand associations. Understanding the external social environment is crucial for marketers to develop effective strategies that resonate with consumers and align with their social and cultural contexts. By recognizing the influence of family, reference groups, and culture on consumer behavior, marketers can tailor their marketing efforts to appeal to specific social groups and cultural segments, ultimately enhancing consumer engagement and satisfaction....