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Identifying desirable benefits is most effectively achieved through loyal customers who can provide in-depth, reliable feedback based on their experiences, but passionate and potential customers are also valuable sources of insight. Correct option is 3 Loyal customers.The best way to identify desirable benefits is through loyal customers. Loyal customers are those who have a continued relationship with a brand or company and are likely to provide valuable feedback on what aspects of the product or service they find most beneficial. They have enough experience with the product to offer insights into its strengths and suggest areas for enhancement. Identifying desirable benefits can also involve looking at passionate customers, who might not only be loyal but also deeply engaged with the brand or product and offer more emotional and in-depth feedback. Additionally, potential customers should not be overlooked, as their fresh perspective can identify benefits that appeal to those not yet using the product or service. Organizations should analyze theirtarget audienceby considering demographics such as age, occupation, economic status, and geographic area to tailor their approach and potentially distinguish segments with different demand elasticities....