Final answer:Marketersdo not have complete control over marketing mix variables due to various external factors such as competition and customer perceptions of value.Explanation:The statement thatmarketershave complete control over marketing mix variables isfalse. While marketers have a significant influence over the marketing mix variables, they do not have complete control over them. The marketing mix consists of product, price, place, and promotion, and each of these variables can be influenced by various factors both within and outside the control of marketers.For example, marketers may have limited control over the price due to factors such as production costs, competition, and customer perceptions of value. Similarly, they may have limited control over distribution channels and retail locations, which can impact the place variable of the marketing mix.Overall, while marketers have a significant role in shaping the marketing mix variables, they must also consider external factors and adapt their strategies accordingly.Learn more about Control over marketing mix variables here:brainly.com/question/31934884#SPJ11...

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