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Strategic marketing activities focus on all of these areas except current customers

Strategic marketing activities focus on all of these areas except current customersFuture customers

Final answer:Strategic marketing activities encompass a range of areas including not only the acquisition of future customers but also retaining current customers, employing focus strategies for market segmentation, and carefully crafting the marketing mix. These activities aim to maintain a competitive advantage and are vital in both broad and highly competitive markets.Explanation:The question surrounds the concept of strategic marketing activities, which encompass a wide array of areas including targeting future customers, determining the marketing mix, and identifying and capitalizing on market segmentation through a focus strategy. Contrary to the initial statement, strategic marketing does not just exclude current customers; it actually encompasses activities designed to retain these customers as well by understanding and catering to their evolving needs. Porter's focus strategy highlights the importance of targeting a specific market segment to maintain a competitive advantage, either through cost leadership or product differentiation. This strategy, alongside the marketing mix—the decision composite about price, promotional activities, location, and sales channels—is critical in crafting effective business strategies in highly competitive markets. Furthermore, microtargeting is an advanced form of marketing strategy used to identify and solicit potential customers or activists based on specific demographic characteristics and consumer behaviors, illustrating the broader application of strategic marketing activities beyond just reaching new customers....

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