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Setting the research objectives and identifying possible marketing actions are both part of which step in the marketing research approach?
Setting the research objectives and identifying possible marketing actions are both part of which step in the marketing research approach?1) Define the problem
2) Collect relevant information
3) Develop findings
4) Develop the research plan
Final answer:Setting research objectives and identifying marketing actions are part of 'Develop the research plan' which is the fourth step in the marketing research approach.Explanation:Setting the research objectives and identifying possible marketing actions are both part of Develop the research plan, which is step 4 in the marketing research approach. The research objectives are part of what defines the goals of the study, while the marketing actions are formed based on the objectives and what needs to be achieved. This step comes after defining the problem, which involves making observations and asking questions to clearly understand what needs to be researched.Start by asking a question about your broad topic of interest.Conduct preliminary research and jot down the titles of articles or books relevant to your question.Based on your research, formulate a hypothesis that you'll later test.Understanding accuracy, validity, and reliability in research is crucial as they ensure that your research findings are trustworthy and can be used to make informed decisions. Accuracy refers to the extent to which research findings reflect the true situation, validity is about whether the research measures what it claims to measure, and reliability is about the consistency of the results over time....