Solved:
Answered by AI, Verified by Human Experts
Planet Pantry sells high-quality products and grocery items that are unique to its highly populated area, and it offers frequent cooking classes showcasing global cuisine. By offering these types of products and services, Planet Pantry is pursuing a ________ strategy.
Planet Pantry sells high-quality products and grocery items that are unique to its highly populated area, and it offers frequent cooking classes showcasing global cuisine. By offering these types of products and services, Planet Pantry is pursuing a ________ strategy.1) focused-differentiation
2) cost-focus
3) value-focused
4) differentiation
Final answer:Planet Pantry is using a focused-differentiation strategy to offer unique products and services to a market segment that values quality and uniqueness.Explanation:Planet Pantry is pursuing a focused-differentiation strategy by selling high-quality, unique grocery items and offering cooking classes that showcase global cuisine. This strategy targets a specific segment of the market, aiming to serve that segment with product variations that are highly valued. The company leverages product differentiation by providing unique products and services that distinguish it from competitors, and applies a focus to a certain demographic that appreciates and is willing to pay for such uniqueness and quality....