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One of the main disadvantages of publicity is: A. lack of control. B. low credibility. C. perception of being endorsed by the media. D. the ability of the marketer to control the timing. E. non-identification of the sponsor.
One of the main disadvantages of publicity is: A. lack of control. B. low credibility. C. perception of being endorsed by the media. D. the ability of the marketer to control the timing. E. non-identification of the sponsor.
Final answer:Publicitypresents a disadvantage in form of lack of control. The unpredictability factor stems from the dependency on third-party sources for information dissemination. However, other aspects such as low credibility, perceived media endorsement, timing control issues, and non-identification of sponsors can also be seen as drawbacks.Explanation:In the context of publicity and marketing, one of the main disadvantages is indeed thelack of control. Unlike in advertising, where companies have control over the message, timing, frequency and mediums, publicity is largely unpredictable and uncontrollable.This isprimarilybecause publicity relies on third-party sources like news outlets, influencers, etc., to disseminate information, thereby depriving the marketer of complete control.However, depending on the situation and the company's image, other options likelow credibility, the perception of being endorsed by the media.The ability to control the timing or thenon-identificationof the sponsor can also be perceived as disadvantages of publicity.Learn more about Publicity here:brainly.com/question/34127972#SPJ11...