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How does an advertising specialty differ from a premium? a) Advertising specialties are given away for free, while premiums are sold. b) Advertising specialties are typically small, useful items with a company's logo, while premiums are larger and more expensive. c) Advertising specialties are used in transit advertising, while premiums are used in print advertising. d) Advertising specialties are targeted at businesses, while premiums are targeted at consumers.
How does an advertising specialty differ from a premium? a) Advertising specialties are given away for free, while premiums are sold. b) Advertising specialties are typically small, useful items with a company's logo, while premiums are larger and more expensive. c) Advertising specialties are used in transit advertising, while premiums are used in print advertising. d) Advertising specialties are targeted at businesses, while premiums are targeted at consumers.
Final answer:Advertising specialties are free items marked with the company's logo, and they aim to increase brand awareness and reach both businesses and consumers. Premiums are additional items or services provided as incentives when a product is purchased and are used to boost sales. These strategies play important roles in a company's marketing efforts.Explanation:Anadvertising specialtyand a premium are both marketing tools but they differ in how they are used and targeted. Advertising specialties are typically small, utilitarian items marked with the company's logo or brand name and are usually given away for free. They serve as a constant reminder of the company and are targeted at both consumers and businesses.Premiums, on the other hand, are an incentive; a bonus item or service that consumers receive when they purchase a product. They are often used as a marketing tactic to encourage consumers to buy a product or service. In essence, while an advertising specialty serves to increase brand visibility and recognition, a premium serves to increase sales.Each tool has its place within a comprehensive marketing strategy. Both aim to appeal to their targeted customers, but they do it in different ways.Companiesuse these strategies to compete for customers, influencing intangible preferences and perceived product differences.Learn more about Advertising techniques here:brainly.com/question/10831944#SPJ11...