Answered by AI, Verified by Human Experts
The statement is false; e-marketing includes both mobile marketing and digital outdoor marketing devices. E-marketing involves various digital channels and uses technology like individual tracking to deliver targeted advertisements.The statement that e-marketing includes the use of mobile phones, but not digital outdoor marketing devices, is false. E-marketing encompasses a wide range of digital channels and strategies, including both mobile marketing and digital outdoor marketing devices such as digital billboards and signage. Mobile phones provide a diverse platform for advertisers, enabling them to reach targeted markets through a variety of methods, including Internet radio and personalized advertisements through individual tracking. Digital outdoor marketing is also part of e-marketing and includes the use of electronic displays in public spaces to advertise products or services to passersby....