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EasyMart (EM) has a physical store and an online shopping site and is coming up with deals on retail products for the week of Christmas. As a marketing consultant at EM, which of the following tactics would you recommend to achieve the highest sales?

EasyMart (EM) has a physical store and an online shopping site and is coming up with deals on retail products for the week of Christmas. As a marketing consultant at EM, which of the following tactics would you recommend to achieve the highest sales?

Answer:I would recommend that Easy mart gives out digital coupons for discounts on all productsExplanation:Digital coupons are efficient ways a shop owner with both online and physical stores can use in getting customers to come to the shop or go to the website to make purchases.The advantages of giving out digital coupons are many. Some of them includes:1. Increase in sales as customers would be more inclined in purchasing goods because they can use to coupon to save.2. Increase in the number of engagements on the online shop.3. It increases the number of deals and referrals which helps in boosting sales.4. It improves customer loyalty while also attracting new customers.And so on....

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