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The psychological discomfort that Don feels from his contradictory behavior of drinking large amounts of liquor despite knowing its negative consequences is known ascognitive dissonance.Cognitive dissonance refers to the mental conflict or discomfort experienced when a person holds two conflicting beliefs, attitudes, or behaviors. In Don's case, he knows that excessive drinking is expensive and harmful to his health, but he continues to engage in this behavior. This contradiction creates cognitive dissonance, as his actions contradict hisbeliefs or self-perception. To reduce this discomfort, individuals may either change their behavior, change their beliefs, or find ways to rationalize or justify theircontradictory actions. Don's belief that he is a smart person making good choices might be a cognitive strategy to minimize the discomfort caused by his contradictory behavior.In conclusion, Don experiences cognitive dissonance due to the conflict between his knowledge of the negative effects of excessive drinking and his choice to continue drinking large amounts of liquor. Cognitive dissonance can lead individuals to reassess their behavior, beliefs, or find ways to justify their actions.Learn more aboutcognitive dissonance:brainly.com/question/30390778#SPJ11...