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Attitude surveys conducted by companies produce more useful information if
Attitude surveys conducted by companies produce more useful information ifa. surveys are completed electronically.
b. the management is perceived as credible by employees.
c. past surveys were conducted but no action has resulted from them.
d. individual survey responses are made public.
Option b:Attitude surveysconducted by companies produce more useful information if the management is perceived as credible by employees.Attitude research aims to understand andassessthe attitudes ofconsumers(users and non-users) towards a particular product/service/idea. Such surveys are often conducted with the target consumer in mind and clearly formulate the profile of the respondent.Attitude surveys help businesses gain insight into various aspects of consumer attitudes towards products, services or categories.From a broader perspective, attitude encompasses all of a person's emotional, perceptual,behavioral, and rational processes of responding to some aspect of his environment.In the specific case ofmarketing, attitudes can be viewed as a person's persistent feelings, tendencies to act, and a person's positive or negative attitudes toward products, services, or ideas. Attitude research helps companies determine their brandmarketing strategy.To learn more aboutattitude survey,here:brainly.com/question/13766169#SPJ4...