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As a marketing activity, positioning assumes that consumers
As a marketing activity, positioning assumes that consumersa. are innovators and will always want the latest and most innovative
b. always want to pay the lowest price possible for a make up their own minds about a product
c. regardless of how it is compare goods and services on the basis of followers and will only buy products that appeal to their friends as well.
Final answer:Positioning in marketing involves differentiating a company's offerings from competitors to influence consumer perception and choice. Innovation is encouraged by market competition, enabling firms to gain a temporary edge and higher profits. Effective advertising plays a crucial role in how firms achieve product differentiation and improve their profits.Explanation:In the context of marketing activities, positioning assumes that consumers do not necessarily fall into simplistic behaviors such as always seeking the cheapest option or imitating their friends' choices. Instead, positioning focuses on the strategic effort to differentiate a company's products or services from those of its competitors in the minds of consumers.Market competition incentivizes innovation as firms strive to produce products more economically or with features that consumers desire. For instance, as Gregory Lee, CEO of Samsung, indicated, innovation is central to staying ahead in the marketplace. This drive for innovation leads to product differentiation which is essential to a firm's ability to stand out and potentially earn higher profits.Moreover, through advertising, companies work to make their offerings perceived as distinct, influencing the demand curve. Whether it makes the demand more inelastic or shifts it to the right, successful advertising can elevate both the quantity sold and the price, leading to increased profits....