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An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords "television," "accessible," and "voice." How will phrase match benefit the company's Search Ads campaign?
An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords "television," "accessible," and "voice." How will phrase match benefit the company's Search Ads campaign?
Final answer:Phrase match benefits the company's Search Ads campaign by targeting relevant searches, leading to higher quality traffic with potential interest in their television's voice command accessibility feature.Explanation:The benefit of using phrase match in the company's Search Ads campaign is that it allows the company to target users who search for phrases closely related to "television," "accessible," and "voice." This match type ensures that their ads appear for searches that include those exact phrases, or close variations of them, in the same order.However, additional words may be present before or after the phrase. Utilizing phrase match helps to strike a balance between reach and relevance, leading to higher quality traffic and potential customers who are more likely to be interested in the company's voice command accessibility feature for televisions.Additionally, advertising can inform consumers about search characteristics such as the existence of a product, its features, and price. Incorporating phrase match in their Search ads campaign can lower the cost for consumers who are looking for specific product attributes, like an accessible television with voice command features.By strategically targeting their ads, the company can connect with the segment of consumers who find voice-activated devices appealing and are seeking such technology for their television experience....