Final answer:Advocacyadvertising is used in institutional campaigns to influence public opinion and carries significant weight in political campaigns. It involves ads that support candidates, influence legislation, and inform public debate, serving as a method for both companies and political entities to promote their agenda. The option (B) is correct.Explanation:‘B) Advocacy advertising’ is a type of institutional advertising used to sway public opinion. Advocacy advertising is often utilized in political campaigns where parties release ads that focus on legislative policies, support candidates, and criticize opponents. Television and radio ads are vital in political campaigns but online video has become a cost-effective alternative, despite the wider reach of TV ads.Political advertising doesn’t only refer to campaigns for candidates but also includes ads by companies aiming to influence public perception around issues like energy initiatives and to impact lawmakers and voters. Advertising is an important tool for firms to increase their product visibility and to shape consumer preferences.Through public relations campaigns, companies strive for a favorable image and promote their policies or preferences, reaching policymakers and opinion leaders. The agenda can range from portraying a positive company image to advocating for specific policy outcomes, such as the case of "clean coal" advertisements. Therefore, option (B) is correct.This question is not complete, Here I am attaching the complete question:_____ advertising is a type of institutional advertising used to sway public opinion.A) ProductB) AdvocacyC) ComparativeD) Promotional...

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