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A prime example of competitively valuablestrategic fitis Fortune Brands, a manufacturer of diverse consumer products ranging from the spirits to golf products to hardware.What is a strategic fit?Strategic fitdescribes how well a company is matching its assets and capabilities to opportunities in external environment. Because the matching is done through strategy, company must therefore have the actual resources and competencies to implement and support the plan. The notion of strategic fit can be used to actively examine a company's current strategic situation as well as prospects like mergers andacquisitions(M&A) and the sale of organizational divisions. Strategic fit is related to the resource-based view of the business, which contends that internal focus on leveraging the unique attributes of the company's portfolio of resources and capabilities—rather than positioning and industry choice—is the key toprosperity.To learn aboutstrategic fit, visit:brainly.com/question/29607591#SPJ4...