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A company that sells only herbal iced tea should use a(n) ______ targeting strategy.
A company that sells only herbal iced tea should use a(n) ______ targeting strategy. a.) mass
b.) concentrated
c.) undifferentiated
d.) micromarketing
Final answer:A company specializing in herbal iced tea should adopt a concentrated targeting strategy to effectively reach and satisfy its specific market niche, hence the correct answer is b.) concentrated.Explanation:A focused targeting strategy should be employed by a business that exclusively sells herbal iced tea. This approach allows the company to focus its marketing efforts on a specific market niche that is likely to appreciate and purchase the herbal iced tea. Unlike mass or undifferentiated targeting strategies, which aim at a broad audience, a concentrated targeting strategy zeroes in on a particular segment, allowing for more personalized and effective marketing messages.Additionally, micromarketing could also be a consideration for even more personalized approaches, but it is generally more resource-intensive. In the context of a company specializing in a niche product like herbal iced tea, concentrating resources on a well-defined segment can better satisfy the unique needs and preferences of that segment, potentially leading to higher brand loyalty and consumer satisfaction....